THE GROUP History
OUR HERITAGE

TIMELINE

Boats and Milestones of Sirena Marine

Having discovered that its expertise could be successfully applied
beyond the yachting sphere, Sirena also recently expanded into
producing composite and stainless components for the rail,
automotive, defence and heavy equipment sectors.

2006

Founded in 2006 by the Turkish company Kıraça Holding, Sirena Marine has evolved into a prominent manufacturer in both the yachting and automotive industries over the past 15 years in business.

2008

Entering the world of yachting with the development of several luxury sailing yachts, the brand developed an initial agreement with the world-renowned Italian Azimut-Benetti Group which evolved into a partnership in 2008.

This led Sirena Marine becoming a top-class yacht builder in Turkey, Europe and the rest of the world, with over 250 motor yachts and 100 sailboats supplied under the Azuree and Euphoria brands, in addition to the production and design of three successful Azimut Yachts models.

The yard’s on-going collaboration with Azimut-Benetti also encompassed the building of Magellano 43 at Sirena Marine’s 155,000 square metre facility in Turkey.

Sirena Marine’s vision has always been to develop internationally-renowned yachting brands by drawing on the talents of world-leading designers of the likes of Germán

Frers, Rob Humphreys, Tommaso Spadolini, Cor D Rover and Giovanni Ceccarelli. Combining the skills of industry experts with Sirena Marine’s own hard-won manufacturing expertise and considerable engineering know-how lead to the establishment of Sirena’s award-winning Azuree sailing brand, the outstanding Euphoria luxury sailing series and the company’s brand-new Sirena Yacht division.

Having discovered that its expertise could be successfully applied beyond the yachting sphere, Sirena also recently expanded into producing composite and stainless components for the rail, automotive, defence and heavy equipment sectors.

The company’s signature commitment to quality and worldwide brand development has attracted clients from around the globe, not least Europe, the US, Australia and China.

2015

In 2015 the Azimut/Sirena Joint venture came to an end, with Sirena Marine taking the leap to develop its own luxury motor yacht family.

Introducing Sirena Yacht in 2016, Sirena Marine successfully made its mark in the highly competitive world of luxury yachting.

2016

2017

Sirena Yachts brand was debuted to the world at the international Boat Show “boot Düsseldorf” in Dusseldorf with the model Sirena 64. The same year, Sirena 58 was introduced to the U.S. market.

Sirena 58 won the “Revelation of the Year” award at the “World Yachts Trophies” ceremony.

2018

2019

Sirena 88 model was launched. Sirena Yachts brand was unveiled to Japan and Middle East markets.

The Sirena Yachts brand gained international trust and sold its 60th boat. While Sirena 58 Coupe was debuted in the USA and the world, Sirena Yachts entered the Russian and Australian markets. The main Sirena Marine brand was ranked #628 among the first 1000 exporters in Turkey. It was also ranked 64th among the R&D investors in Turkey.

2020

2021

Sirena 68 World Debut 2021 Cannes Yachting Festival